With a record 5.7 million passengers expected to fly domestically in the US between Dec. 20 and Jan. 6, this holiday season will put significant pressure on travel and hospitality businesses. High passenger volume, the heightened emotions of customers who are eager to reach their destinations, and rampant competition mean patience is limited and the risk of churn is high. Considering that more than two-thirds of companies compete primarily on the basis of customer experience, it’s critical that companies in these industries continue delivering exceptional experiences despite the busyness of the holidays.
http://cmswire.com/customer-experience/rise-to-the-challenge-of-holiday-travel-deliver-stellar-customer-experience/
Let’s be honest – no one wants to lose customers. In fact, high customer churn rates are the absolute worst nightmare of just about every webshop owner. Interestingly enough, the reason these churn rates get so high in the first place is because these same webshop owners are unable to locate or identify the source of the problem. This is a huge mistake to be making – especially when we look at the figures. According to the book Marketing Metrics, ‘the probability of selling to a new prospect falls anywhere between 5 and 20% whereas the probability of selling to an existing customer is somewhere between 60 and 70%’! So what can your company do to get back on track and start reducing customer churn?
https://mopinion.com/lower-customer-churn-rates-digital-feedback/
