As the final frontier in Star Trek, customer experience (CX) remains the ultimate lead to transformation that will propel us into the galaxy.
Corporate leaders expect chief marketing officers to have primary responsibility for growth strategies and revenue generation. CMOs need to find new routes to drive revenue. With various trends and outlined predictions for growth, one common thread is data. Data is now at the heart of customer experience, and companies are embracing advanced technology that helps them use data better.
http://www.marklives.com/2017/12/by-invitation-only-taking-customer-experience-to-the-next-level/
Chart of the day: the more senior someone is in a business, the more they believe that they offer a good customer experience (CX).
The Customer Experience industry report 2018 by usertesting.com has found that executive level professionals and those who work in CX management think they have a good CX, whilst UXers, product manager, and researchers believe their CX is less good. Executives may be far too confident about their CX which leads the report and me to suggest that the more senior managers could be less aware of the real CX in their business.
https://www.smartinsights.com/ecommerce/customer-experience-examples/businesses-think-good-customer-experience-cx/
The way businesses approach customer experience (CX) is shifting, along with driving a fundamental change in company culture. Leaders who are invested in improving customer experience have discovered that if they first focus on shaping company culture from the inside, everyone from the customers to the stakeholders benefit.
https://mopinion.com/be-a-better-leader-by-improving-the-customer-experience/
Zion Armstrong, president of Adidas North America, joins Cheddar to discuss the company's solid North American growth, new customer experiences, and sustainability efforts in this video.
http://cheddar.com/media/adidas-north-america-president-talks-growth-customer-experience-sustainability/
