In many conferences in 2017, the buzz has all been around the customer experience, customer journeys or customer engagement. These topics come up in almost every presentation in a banking, hospitality, marketing or retail conference. However, there was little linkage between these “buzz” topics with loyalty nor branding. There is a correlation between the customer experience and how that impacts loyalty and an organisation’s brand. How does a brand inspire loyalty and how does the customer experience elevate a brand?
The Holy Grail for any marketer is to get the consumer to spend with you.
In today’s modern world, consumers are knowledgeable, tech-savvy and loyal. In our fast-paced environment, where consumers have limited time, if there is a brand that has quality and is trusted, consumers will be more compelled to “automatically” buy that brand. This will enable the consumer to save time so as to have more time to do the things they need to do.
http://www.marketing-interactive.com/features/synchronizing-loyalty-customer-experience-and-branding/
