Founder and Chief Executive Officer (CEO) of Amazon, Jeff Bezos famously said, Your brand is what other people say about you when youre not in the room. Warren Buffet, chairman and CEO of Berkshire Hathaway cautioned, It takes 20 years to build a reputation and about five minutes to ruin it. If you think about that, youll do things differently.
Rick Crump, founder and CEO of KineticXperience, drove both those points home during his presentation Advice From An Industry Expert: Introducing Customer Experience To A Clinical Setting: The KineticXperience at the 2019 OPEN MINDS Technology and Innovation Institute in Philadelphia during which he encouraged health and human service executives to reassess consumer touchpoints to ensure good customer service.
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