What is Customer Experience Strategy?

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  1. What is Customer Experience Strategy?
    Is customer experience strategy like the Wheel of Fortune spinner? The diversity of what it is in practice among companies today kind of feels that way. Ask 10 companies what their customer experience strategy is and youll likely get 10 very different combinations of alphabet soup*: CJM, CRM, VoC, UX, FCR, NPS, AI, self-service, digital marketing, word-of-mouth, customer success, retention programs, loyalty programs, and so forth. Plug these into the spinner and see your fortune. More importantly, are these strategies or tactics?
    http://www.customerexperienceupdate.com/?open-article-id=7678120&article-title=what-is-customer-experience-strategy-&blog-domain=clearactioncx.com&blog-title=clearaction/
    Tags: customer-experience, customer-experience-strategy, digital-marketing, by eringilliam (2018-01-04)
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Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.