What HR could learn from Customer Experience a people insight and analytics approach

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  1. 87% of organisations cite employee engagement as being one of their top priorities. However, in Gallups 2017 global study, they found that only 15% of employees are engaged at work and this figure is believed to be on the decline. One of the most tried and tested means employed by organisations to measure employee engagement is an employee survey. I have found different figures quoted by others as to the number of companies who run employee surveys. Survey usage ranges from a low of 66% of companies to a whopping 92% of companies. Whatever figure is correct, a lot of organisations are using employee surveys to gauge their relationship with their employees. The idea being that these surveys will produce data findings that can be interpreted into insight that in turn will lead to improvement actions.
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Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.