The State of Customer Experience (CX): Whats happening now?

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  1. Providing a good Customer Experience (CX) is on just about every organisations agenda these days. But where exactly is it headed? We cant say for sure. What we can tell you though, is that this CXs ecosystem of solutions is tethering between both expansion and consolidation. New niche solutions are sprouting up everywhere you look, from Live Chat tools and Customer Experience Management (CEM) software to Customer Success platforms and User Feedback solutions. Meanwhile, many of these same tools are being acquired by larger enterprises and all-encompassing CX suites, such as Verint and Medallia. Movements in the market which are all attributed to trends in CX. So lets address the question on everyones mindWhats happening in CX and what lies ahead?
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Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.