The Differences Between B2B and B2C Customer Journey Mapping

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  1. The Differences Between B2B and B2C Customer Journey Mapping
    After Voice of the Customer (VoC), nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM). By creating a visual depiction of the steps that customers take in an experience, including how customers feel after interactions, CX leaders can diagnose problems and design new experiences for the future.
    http://customerexperienceupdate.com/?open-article-id=12591134&article-title=the-differences-between-b2b-and-b2c-customer-journey-mapping&blog-domain=getfeedback.com&blog-title=getfeedback/
    Tags: customer-experience, customer-journey, design, visual-perception, by tjeerdtraats (2020-01-07)
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