The Bright Idea Behind Small Customer Experience Improvements

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  1. It was just a tiny light, but it made all the difference. How many times have you woken up in a hotel room and not known where you were? Its a common occurrence, especially for frequent travelers. Youre not in your own bed or on your own pillow; the room isnt familiar and youre not even sure where the door is. Its very dark. During two recent hotel stays, I observed two different solutions to this customer pain point that were so simple, I wondered why no one else was doing it.
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Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.