New Quick Guide: Asking the Right Questions in an Online Feedback Form - Mopinion

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  1. A lot of companies out there heavily rely on the same feedback strategy: tacking a feedback button on various webpages and waiting to see what comes in. Although this is a good start, what they dont realise is that in order to receive truly valuable feedback and useful insights into the customer experience, a more sophisticated strategy is required.
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Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.