How brands are using digital media to improve customer experience

1 bookmark(s)

  1. The rise in digital adoption and a culture of instant gratification is increasing as the result of the tech-savvy, mobile-first generation entering the work and marketplace. Switching brands is commonplace now, as loyalty is always based on the last experience. Given that 75% of South African consumers shifted their spending last year due to lacklustre customer service, broken promises and poor experiences, failing to have a strategy to address this inevitably means that brands will fail to compete.
    Voting 0

About - Made with in Rotterdam

Mopinion: The Leading Customer Experience Tool

Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.