Advanced customer experience (CX) technologies are proliferating in the private sector, connecting customers with companies via a number of channels phone, email, live chat, and even social media quickly and easily. Thats why by 2020, experience will overtake price as a key differentiator for consumers. Its also why citizens today expect increasingly transparent and responsive services from the public sector.
Direct government-to-citizen (G2C) experiences are paramount in shaping perceptions of and building trust in public-sector agencies. Every level of government can take steps to improve G2C interactions by updating their citizen experience philosophy and adopting modern technology. One powerful example that has already proven to improve customer experience in the private sector is a live chat platform where citizens can connect with government agents directly via their website or mobile app.
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