Digitally Disrupting The Customer Experience

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  1. Digital transformation has long been a buzzword among business leaders who have put it at the top of every agenda for the last decade. In technical terms, it is the application of digital technologies like mobile, data analytics, and smart devices to reinvent customer relationships and business processes. To illustrate its importance, worldwide spending on digital transformation related technologies and services is expected to approach $2 trillion by 2022 according to IDC.
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Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.