Customer experience is one of the hottest buzzwords in business these days. Companies are pouring more resources than ever before into building a strong customer experience, and many expect to soon compete on experience more than price or quality. Today increasingly were seeing research that companies that invest in customer experience boast a higher stock price. In fact according to a portfolio of publicly traded companies drawn from the top 20% of brands in Forresters Customer Experience Index these companies that invest in customer experience had higher stock price growth and higher total returns than a similar portfolio of companies drawn from the bottom 20% of brands.
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