Nowadays, there is a lot of talk about customer experience. Aside from a strong product offering, it is customer experience that can help differentiate a business. Competition is all around, and technological advancements allow for innovative ways that create the illusion of more intimate brand-customer relationships. Customer experience is motivated not only by rational argument (what do I think of the brand), but also very much the emotional sensations that arise from interacting with a business (how does it make me feel).
Voting 0
