No matter how loyal shoppers may be to certain retailers, online shopping can test even the most dedicated brand ambassadors. Those warm and fuzzy feelings shoppers have for favorite stores or designers often evaporate when the dire need for lowest price, fastest shipping, and special sizes outweigh the emotional bond a shopper may have with a particular company.
Lets face it: Customer loyalty is always fleeting. And during peak seasons, it can be doubly easy to lose and much harder to gain.
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