Theres been a subtle shift in the way people spend over the last few years, and this looks set to continue in 2018; consumers are now spending more money on experiences over a quality of product and it is the experience of a brand or product, rather than the quality, which is building brand loyalty.
This shows us that its no longer good enough to merely provide a fantastic product. The internet is making it much easier for consumers to shop around, and as a result, they are becoming much savvier about where they spend their money. Thats why its vital you give your customers no reason to look elsewhere by making every experience they have with you a good one.
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