The digital transformation is upon us: a movement that is drastically reshaping the way organisations operate and how they deliver value to their customers. So what does this mean for organisations that still operate in a traditional manner? What kinds of hurdles will these organisations face and how can they adapt?
https://mopinion.com/how-digital-is-paving-its-way-into-traditional-voc-programmes/
Internet privacy and more specifically, the use of session recording tools have been a hot debate in recent months. While regulators and industry leaders concern themselves with how marketers will use the recorded sessions collected from these tools, there are also concerns regarding the social and criminal impact of storing personal, privacy-sensitive data without the visitor knowing. Is it really smart to be using these tools?
https://mopinion.com/are-session-recording-tools-a-risk-to-internet-privacy/
On an almost daily basis I speak to companies about their thoughts and strategies on providing the best possible customer experience and it’s fair to say that the vast majority view it as a high priority on their business planning agenda.
https://mopinion.com/avoiding-the-four-pitfalls-of-customer-experience-management-strategy/
BKR has a constant influx of customers seeking information on their website. This ranges anywhere from customer applications to questions about pre-existing registrations. To further enhance the online customer experience, BKR employed a new online customer feedback approach using Mopinion’s software.
https://mopinion.com/bkr-selects-mopinion-as-its-customer-feedback-software-provider/
We’ve gathered some interesting articles from various online marketing portals and communities about customer feedback. These experts give their advice and opinions on various topics surrounding online feedback and we want to share it with you!
https://mopinion.com/blog-round-up-online-feedback-articles-of-2016/
Have you been showing your customers enough love lately? In light of the upcoming holiday – Valentine’s Day – we must remind ourselves how meaningful customer relationships are, which is why we’ve dedicated this blog to emphasizing the importance of customer loyalty and how it can be enhanced through online customer feedback.
https://mopinion.com/build-up-customer-loyalty-with-online-customer-feedback/
The importance of visualising and analysing online customer feedback cannot be emphasised enough. A very modern approach to data analysis, using visualisations not only enables us to easily digest the data but also aids in extracting valuable customer insights.
https://mopinion.com/building-your-user-feedback-dashboard-the-easy-way/
These are metrics such as Net Promoter Score (NPS), Goal Completion Rate (GCR) and Customer Effort Score (CES), all of which are heavily relied upon to determine both the success of their website and the success of their customers. In a previous blog post, we touched on NPS, a key metric designed to track customer loyalty. And now we will focus on the other two, GCR and CES and how collecting these scores can be leveraged to optimise online ordering funnels.
https://mopinion.com/collecting-goal-completion-rate-gcr-and-customer-effort-score-ces/
While gambling and games of chance are Nederlandse Loterij’s expertise, there’s one thing it doesn’t gamble with and that is providing a good customer experience. Maurice Meijers, Head of Online Design & Development at Nederlandse Loterij fills us in…
https://mopinion.com/customer-story-nederlandse-loterij-doesnt-gamble-with-customer-experience/
Reliability, transparency, value and good service all lie at the heart of Devitt’s values. To meet the needs of its customers, Devitt’s online vision is focused on user experience and making processes simple and clear.
https://mopinion.com/customer-success-story-optimising-the-customer-journey/
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