Tags: ux*

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  1. Whether you’re part of an enterprise organization or running a growing business, time is something nobody has enough of. It’s impossible to add more hours into our day, but it is possible to make the hours we have work harder for us, especially when it comes to executing customer experience (CX) strategies.
    https://smartercx.com/4-cx-automations-that-give-you-time-back-in-your-day/
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  2. User Experience (UX) is somewhat of an ambiguous term. After all, how do you determine what is good UX and what is bad UX? Where do ‘they’ draw the line? And how do you know if you’ve got things under control? Offering up a superior digital user experience is becoming increasingly important among businesses and customers alike – which means you’re going to need the answers to these questions if you want to succeed in achieving a good UX. A great way of learning more about the quality of the UX you provide is by testing and measuring it using User Experience Testing Tools.
    https://mopinion.com/5-types-user-experience-testing-tools/
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  3. Jaakko Männistö, Founder and CEO of Feedbackly shares his experience building customer experience strategies for clients of Feedbackly, a customer experience management company he started in 2013.
    http://blog.cx-iq.com/5-reasons-why-you-should-invest-in-improving-customer-experience/
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  4. Want to create a compelling user experience for your customers? Follow these five rules.
    https://www.adweek.com/digital/winners-playbook-5-ways-to-win-at-design/
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  5. Are you a startup in search of new avenues for growth? Then you’ll want to keep reading…because we’ve got the low-down on which types of growth hacking techniques you’ll need to achieve this growth. Each technique serves a different purpose and to achieve this purpose, your business will need the right tools in place.
    https://mopinion.com/6-growth-hacking-techniques/
    Tags: , , by Kees Wolters (2017-08-15)
    Comments - Voting 2
  6. There are a variety of different ways to collect customer feedback, and surveys are usually the first method that comes to mind. But that's not the only way to figure out what your customers are saying about your product -- in fact, you could be missing out on valuable customer feedback coming in through a different channel: social media.
    https://blog.hubspot.com/service/social-media-customer-feedback/
    Comments - Voting 0
  7. As more passengers travel with mobile devices, airline apps have taken off. Yet many airlines still have some distance to go before their app experience truly soars.

    Today, 98 percent of all airline passengers carry at least one device and 70 percent carry two or more devices when they travel, according to SITA’s Passenger IT Trends Survey 2017. Given how attached travelers are to their devices, airline enterprises should be innovating with mobile apps.
    https://mobilebusinessinsights.com/2018/05/airline-apps-take-the-customer-experience-to-new-heights/
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  8. Definition of Culture – The sum of attitudes, customs, and beliefs that distinguishes one group of people from another.

    Corporate culture refers to the shared values, attitudes, standards, and beliefs that characterize members of an organization and define its nature. Corporate culture is rooted in an organization’s goals, strategies, structure, and approaches to labor, customers, investors, and the greater community.

    Culture is based on shared attitudes, beliefs, customs, and written and unwritten rules that have been developed over time and are considered valid. (The Business Dictionary).
    http://www.customerexperienceupdate.com/?open-article-id=8165900&article-title=culture-s-impact-on-customer-experience---transforming-the-customer-experience&blog-domain=kristinaevey.com&blog-title=kristina-evey/
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  9. There's no nice way to say this - a bricks and mortar shopping trip can often be a stressful experience. Technology has long been touted as the saviour of the user experience in physical retail but there's a long history of false promises, high hopes and missed chances.

    You could fill a graveyard with all the technologies that have been proclaimed as “the future of retail”. For example, QR codes were hailed as a way of bringing a richer, more informed experience to the real world, until it became apparent no one knew how to scan them!
    https://www.mycustomer.com/experience/engagement/cx-in-retail-whats-hype-whats-hot-whats-not/
    Comments - Voting 0
  10. Roles focused on the overall customer experience across multiple channels, including designing experiences for emerging technologies like voice, augmented reality and artificial intelligence, are still nascent in the marketing industry.

    Howard Pyle took on the role of svp of customer experience and design at MetLife in January 2016, just as the company started its first brand refresh in 35 years. He manages a team of 70 people responsible for the MetLife experience across channels. Pyle spoke to Digiday about why companies need to focus on designing customer experience.
    https://digiday.com/marketing/cx-new-ux-metlifes-first-head-customer-experience-building-brands-personal-interaction/
    Tags: , , , by eringilliam (2018-01-11)
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Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.