Among the many measures of U.S. corporate performance is topple rate, or the rate at which groups of leading companies in industries or market indexes changes over time. Multiple studies have found that the topple rate has never been higher and, as a result, increasing numbers of top companies face obsolescence. This reality is commonly caused by a company’s product or service losing relevance, but it can also be a consequence of customer experience offerings failing to match the changing times. Consequently, the digital component of the customer experience has never been more critical to success.
http://www.destinationcrm.com/Articles/Web-Exclusives/Viewpoints/Mapping-the-Customer-Journey-From-Effort-to-Emotion-121880.aspx/
Nowadays, there is a lot of talk about customer experience. Aside from a strong product offering, it is customer experience that can help differentiate a business. Competition is all around, and technological advancements allow for innovative ways that create the illusion of more intimate brand-customer relationships. Customer experience is motivated not only by rational argument (“what do I think of the brand”), but also very much the emotional sensations that arise from interacting with a business (“how does it make me feel”).
http://www.cxotoday.com/story/customer-experience-focus-is-a-strategic-brand-differentiator/
Is there a secret sauce for conquering the customer journey? How many touches does it really take? What’s a surefire way to move leads into the purchase funnel and eventually turn them into advocates for your brand?
https://www.forbes.com/sites/forbescommunicationscouncil/2017/11/08/the-secret-sauce-of-the-customer-journey/#6242a93961d6/
The way we create and deliver customer experiences is constantly evolving in this rapidly changing space. Keeping up with customer experience trends is now an essential part of running a successful business.
It’s moving from a “nice to have” to a “must have” department in most organizations. Those with or without customer experience in their titles are considering how their daily work impacts the customer journey. As a result, the ways we measure, analyze and improve the experience are becoming more and more sophisticated.
http://www.customerexperienceupdate.com/2018/trends/?open-article-id=7272949&article-title=5-top-cx-trends-for-survival-in-the-age-of-the-customer&blog-domain=360connext.com&blog-title=360connext/
Context marketing gives you the power to understand your customers and offer them a truly personalized experience. It can help you deliver the right content or services to the right people at exactly the right time.
Organizations that market to customers in context of those customers' current and past interactions know exactly where customers are on the decision journey. More important, they can assess and figure out what might improve the customer journey and guide customers toward purchase.
https://www.marketingprofs.com/articles/2017/33319/how-to-create-a-customer-experience-program-and-winning-marketing-team-context-marketing/
Customer Experience or CX is a hot initiative at many companies and many more companies, from Fortune 500 to 5-10 person start-ups, are looking how to start and build their CX programs. Customer Experience takes passion, perseverance, and a belief to build a great series of experiences for the customer across all customer interaction points in an organization. A great product or service is the start point for great CX. You also need a great billing process, great digital tools, and reasonable pricing, and a great way to resolve and settle customer problems. Here are five easy to follow steps to have a great Customer Experience program.
http://www.vendingmarketwatch.com/news/12388438/5-steps-to-begin-a-customer-experience-program-at-your-company/
The “customer experience’ bandwagon marches on with a new Toolkit 2018 survey from researcher WARC saying that 53 per cent of brands and 58 per cent of agency respondents reckon it’s the key to “digital transformation.” All of which helps the big consultancies more than agencies as they compete for client budgets in a period of low sales growth, fragmented communications and commoditised products.
https://www.moreaboutadvertising.com/2018/01/customer-experience-is-the-new-marketing-battleground-says-new-warc-survey/
"If you’ve been thinking about trying out customer journeys but aren’t sure where to start, we’ve outlined three steps that your organization can make quickly and easily—without any major upfront costs or time- and energy-consuming integrations. By following these three steps, your organization will be well positioned to launch an effective customer journey initiative."
http://www.destinationcrm.com/Articles/Web-Exclusives/Viewpoints/3-Steps-to-Kick-Off-Your-Customer-Journey-Initiative-123007.aspx/
Customers today are looking for an on-demand and customised experience from brands across verticals. Financial institutions need to rethink their solutions from customers’ perspective and be a part of the complete customer journey rather than provide conventional offerings through a product-centric view. Any step towards revisiting consumer experience needs to involve multiple stakeholders including user experience designers, product managers, sales people, software professionals, strategic partners and an executive sponsor. Multiple ideation sessions would be required to define the most relevant consumer experience after discussing current pain points.
Here are some key steps which can help banks make the consumer journey a breeze:
http://www.thehindubusinessline.com/catalyst/how-banks-can-reinvent-for-a-better-customer-experience/article22650555.ece/
Your company wants to improve its revenues while reducing its costs, right? Focusing on the customer journey will do just that. It’s one of the best ways to improve your conversion and customer retention rates, which has a significant impact on your customer’s bottom line. For instance, some research indicates a mere 5% in customer retention can increase profitability by 75%.
Whether it’s your first time following your customer’s path to purchase or you’re looking to improve your existing mapping process, here’s everything you need to know about this insightful process.
https://customerthink.com/improving-customer-experience-and-retention-with-the-path-to-purchase/
