Here are four examples of brands, from Sephora to the NBA’s Sacramento Kings, that have successfully pivoted to a mobile-first world, implementing strategies that include a range of targeting techniques such as location-based marketing, personalization, push notifications, and even augmented reality and artificial intelligence.
http://www.adweek.com/digital/4-brands-explain-how-their-apps-improve-customer-experience/
Your company wants to improve its revenues while reducing its costs, right? Focusing on the customer journey will do just that. It’s one of the best ways to improve your conversion and customer retention rates, which has a significant impact on your customer’s bottom line. For instance, some research indicates a mere 5% in customer retention can increase profitability by 75%.
Whether it’s your first time following your customer’s path to purchase or you’re looking to improve your existing mapping process, here’s everything you need to know about this insightful process.
https://customerthink.com/improving-customer-experience-and-retention-with-the-path-to-purchase/
87% of organisations cite employee engagement as being one of their top priorities. However, in Gallup’s 2017 global study, they found that only 15% of employees are engaged at work and this figure is believed to be on the decline. One of the most tried and tested means employed by organisations to measure employee engagement is an employee survey. I have found different figures quoted by others as to the number of companies who run employee surveys. Survey usage ranges from a low of 66% of companies to a whopping 92% of companies. Whatever figure is correct, a lot of organisations are using employee surveys to gauge their relationship with their employees. The idea being that these surveys will produce data findings that can be interpreted into insight that in turn will lead to improvement actions.
https://customerthink.com/what-hr-could-learn-from-customer-experience-a-people-insight-and-analytics-approach/
Customer experience can define a company and make or break its fortune. Innumerable communication channels present marketers with a fragmented landscape along with heightened customer expectations and diminishing brand loyalty. Gone are the days when marketers had a finite universe of a few favorite web sites, television, radio, print, and out-of-home when trying to reach their audiences. Not only has the media diet changed, the purchase path consumers take is no longer linear, nor can it be prescribed. Instead more careful attention and understanding is required of brands to identify ways to drive sales, build loyalty and retain customers.
https://www.mediapost.com/publications/article/314723/how-channel-proliferation-customer-experience-dem.html/
It's no secret that in order to succeed in today's competitive industry landscape, brands must do everything possible to prioritize customers at all stages of their journeys to keep them loyal. Strategies must be revised to incorporate new technologies that not only improve the overall experience but also harness data to assess and solve for customer needs and issues across every touchpoint. Premium, personalized interactions have become the new norm, reinforcing that 2018 is all about the customer. To help make this a reality, we've identified eight key themes that should be considered by all brands when transforming into a customer-obsessed organization.
https://www.martechadvisor.com/articles/customer-experience-2/how-to-make-2018-the-year-of-the-customer/
Everyone has been buzzing about Amazon Go, the new store that just opened in Seattle where buyers can simply walk in and swipe their phone, pick out the items they want, and leave — no checkout required. Using infrared cameras and scanners, Amazon Go automatically detects what you’re buying and charges it to your account, making a seamless checkout — and therefore shopping — experience for buyers.
While this new technology is exciting, it raises a number of vital questions: Will this become the new norm for grocery stores or fast food? Will it cause an increase in shoplifting or if the technology fails to charge you, is it even shoplifting? How will it impact cashiers?
https://customerthink.com/amazon-go-and-the-importance-of-customer-experience/
NelsonHall and NASSCOM have launched a new study titled Digital Customer Experience Services: How India Can Lead the World which reveals that, despite suggestions that the rise of digital channels will lead to reduced outsourcing and a shift away from offshore service delivery, the opposite is the case – and India is set to benefit.
https://martechseries.com/sales-marketing/customer-experience-management/digital-customer-experience-will-enhance-indias-role-cx-services-delivery/
Enabling an excellent e-commerce customer experience (CX) is a top priority for many companies. This is especially important as sales are becoming increasingly digital. Online shopping sales hit a record $108.2 billion this holiday season, a 14.7 percent increase from last year, according to Adobe Analytics.
Since consumers have endless opportunities to shop online, they have the luxury to be extremely demanding. If a page takes too long to load, or if they can’t see if their item is available in a local store, they can simply abandon their shopping cart, resulting in lost sales. The following tips will help transform your website visitors into loyal customers.
https://customerthink.com/delivering-top-notch-online-customer-experiences/
Businesses that focus on customer experience have the capacity to significantly outpace their competitors, according to Adobe’s Digital Trends 2018 report.
The report, published in association with Econsultancy, surveyed 13,000 marketing, creative and technology professionals in the US, APAC and EMEA to look at the most significant trends impacting digital strategies in the short term. This year’s report also benchmarks businesses’ 2017 performance against their goals and priorities, to uncover strategies and investment choices that lead to higher business performance.
http://www.retailtimes.co.uk/businesses-prioritise-customer-experience-significantly-outperform-competitors-finds-adobe/
Like an imminent hanging, the looming execution of the European Union’s General Data Protection Regulation (GDPR) has concentrated business leaders’ minds on their customer data. This has been a boon for Customer Data Platform vendors, who have been able to offer their systems as solutions to many GDPR requirements. But it raises some issues as well.
https://customerthink.com/will-gdpr-hurt-customer-data-platforms-and-the-marketers-who-use-them/
Customer Experience News is a global community of people working or interested in Customer Experience, UX and technology.
