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  1. A user feedback tool is a tool that is used on your website or mobile app to discover how users experience your online service. You are probably wondering now: “Yes, but a quantitative analytics tool (such as web statistics) supplies you with the exact same information?” This is not entirely true, because a user feedback tool retrieves the “why” question: Why do your visitors behave the way they do on your website?
    https://mopinion.com/what-are-user-feedback-tools/
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  2. According to Forrester, 72% of businesses say that improving Digital Customer Experience is their top priority. So where do we see it headed and what does that mean for these ambitious (and rightly so) companies?
    https://mopinion.com/digital-customer-experience-trends-for-2017/
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  3. The Voice of the Customer (VOC) is a research technique that maps out the detailed wishes and needs of your customers. In short, you listen to what your customers have to say about a product or service.
    https://mopinion.com/online-voice-of-the-customer/
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  4. In this blog we will take a closer look at three website tools and give you a sense of which is best for your company. Things to consider: are you looking to drive conversions, build trust among your customers, provide service for your customers online, or perhaps capture insights on why your visitors are unable to achieve their goals? Keep your goals in mind whilst reading.
    https://mopinion.com/which-website-tools-are-best-for-effectively-engaging-the-online-customer/
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  5. The digital transformation is upon us: a movement that is drastically reshaping the way organisations operate and how they deliver value to their customers. So what does this mean for organisations that still operate in a traditional manner? What kinds of hurdles will these organisations face and how can they adapt?
    https://mopinion.com/how-digital-is-paving-its-way-into-traditional-voc-programmes/
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  6. We’ve gathered some interesting articles from various online marketing portals and communities about customer feedback. These experts give their advice and opinions on various topics surrounding online feedback and we want to share it with you!
    https://mopinion.com/blog-round-up-online-feedback-articles-of-2016/
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  7. This white paper titled, “Increasing online sales with customer feedback” delves into the best practices as well as benefits of utilising customer feedback throughout online ordering funnels.
    https://mopinion.com/white-paper-increasing-online-sales-with-customer-feedback/
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  8. Whether companies know it or not, website content largely defines the success of your business. Think of it this way: your website is often the first chance you have to market your company’s products and services to your customers.
    https://mopinion.com/collecting-feedback-on-website-content/
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  9. When we talk about quantitative and qualitative feedback on digital channels, we’re talking about the difference between objective and subjective data. This quantitative data tends to be more concrete and precise (e.g. traffic, number of clicks, behaviour).
    https://mopinion.com/quantitative-vs-qualitative-online-customer-feedback/
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  10. Have you been showing your customers enough love lately? In light of the upcoming holiday – Valentine’s Day – we must remind ourselves how meaningful customer relationships are, which is why we’ve dedicated this blog to emphasizing the importance of customer loyalty and how it can be enhanced through online customer feedback.
    https://mopinion.com/build-up-customer-loyalty-with-online-customer-feedback/
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Mopinion: The Leading Customer Experience Tool

Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.