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  1. While it may just sound like a tech buzzword, digital transformation is so much more than that. The digital transformation is a complex and sometimes even daunting process that impacts multiple aspects of your business – all with the goal of creating efficient digital operations. And this process involves not only meeting the demands of changing technology, but also working in a way that adapts to these changes. Is your organisation struggling to keep up? Then keep reading…
    https://mopinion.com/10-must-read-guides-to-digital-transformation/
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  2. There’s been a subtle shift in the way people spend over the last few years, and this looks set to continue in 2018; consumers are now spending more money on experiences over a quality of product and it is the experience of a brand or product, rather than the quality, which is building brand loyalty.

    This shows us that it’s no longer good enough to merely provide a fantastic product. The internet is making it much easier for consumers to ‘shop around’, and as a result, they are becoming much savvier about where they spend their money. That’s why it’s vital you give your customers no reason to look elsewhere by making every experience they have with you a good one.
    https://www.exchangeutility.co.uk/news/customer-experience/
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  3. The ‘right feedback’ is better described as ‘qualitative information’, the data which is relevant and most helpful to guiding your business and its sales funnel towards growth and customer retention.
    https://mopinion.com/10-tips-for-effectively-collecting-feedback-in-online-ordering-funnels/
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  4. Creating great experiences for customers should be a top goal for every business. If you can offer an amazing experience, you can create repeat customers, increase sales and more effectively market your business in a number of different ways. Here are some tips from members of the online small business community for creating great customer experiences and growing your business in other ways.
    https://smallbiztrends.com/2017/11/10-tips-improving-customer-experiences.html/
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  5. Previously I have spoken about increasing online sales with customer feedback and focussed on collecting the right feedback, at the right place in the funnel. It is also vital to fully analyse this data to get the most out the feedback and uncover the best insights, to really optimise your online ordering funnels.

    Here are my top 10 tips on how to better analyse feedback and use it to drive online sales...
    https://mopinion.com/10-tips-to-improve-effective-customer-feedback-analysis-and-drive-online-sales/
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  6. Digital transformation and customer experience go hand in hand. These 100 statistics show the growth and importance of digital transformation, its impact on customer experience and digital challenges and opportunities for the future.
    http://forbes.com/sites/blakemorgan/2019/12/16/100-stats-on-digital-transformation-and-customer-experience/#292960b83bf3/
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  7. As companies pour money into generating the seemingly elusive “word-of-mouth marketing,” it’s not just about celebrities and other influencers. Focusing on a great customer experience can result in fewer customers leaving a business and, perhaps more importantly, more customers advocating to their friends and families on a company's behalf.
    https://www.forbes.com/sites/dangingiss/2018/08/16/11-customer-experience-experts-heres-how-to-get-customers-talking-about-your-company/#2a5f4bf526a5/
    Tags: , , by tjeerdtraats (2018-08-17)
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  8. Visitor recording and session replay tools enable businesses to record, save and replay the interactions their visitors have on their website. While there is some controversy regarding the use of these tools and the privacy issues they present, they have certainly proved themselves capable of providing digital marketers and UX teams with deep insights into the user experience of website visitors.
    https://mopinion.com/11-visitor-recording-and-session-replay-tools-an-overview/
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  9. Augmented reality (AR) is offering the opportunity for marketing professionals to interact with their customers in a whole new way. It engages them and creates a completely new user experience that can enhance your product offering.
    https://thenextweb.com/contributors/2018/06/01/14-ways-augmented-reality-is-affecting-the-customer-experience/
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  10. Providing great customer service is a challenge for many businesses today.

    Companies like Amazon and Zappos have raised in the bar in terms of what customers expect, and there are an increasing number of tools and technologies that businesses people can use to improve their support.

    So, I asked 14 customer service and customer experience experts this question:

    What's the biggest customer service challenges today's companies are facing and how can they overcome it?

    Here's what they said...
    http://blog.sagecrm.com/detail.php?id=27782/14-experts-on-the-biggest-customer-service-challenges-faced-by-businesses-today/
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Mopinion: The Leading Customer Experience Tool

Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.