We all know that CX is so much more than deploying a customer satisfaction survey. However, many times an organization’s journey to launch CX starts with just that. What we chose to measure is typically based on who has requested – or insisted – there needs to be a survey. Maybe it’s your support organization, maybe it’s your sales organization, or maybe it’s corporate quality. Where it originated typically colors what and how customer feedback is measured.
…but, is that the best way?
https://blog.walkerinfo.com/blog/who-is-your-cx-architect/#.WxAfsxZfzBs.linkedin/
After Voice of the Customer (VoC), nothing is more closely associated with Customer Experience Management (CXM) than a customer journey map (CJM).
By creating a visual depiction of the steps that customers take in an experience, including how customers feel after interactions, CX leaders can diagnose problems and design new experiences for the future.
http://customerexperienceupdate.com/?open-article-id=12591134&article-title=the-differences-between-b2b-and-b2c-customer-journey-mapping&blog-domain=getfeedback.com&blog-title=getfeedback/
In 2020, an optimized digital customer experience can tip the balance toward gaining a purchase instead of losing a customer. Excellent CX has transitioned firmly from something nice to have to a business requirement.
No matter how good a product or service is, the e-commerce Web and mobile design surrounding it will play a key role in maintaining engagement and ensuring consumers complete their shopping journey.
http://crmbuyer.com/story/86449.html/
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