BMW has shifted from cumbersome, multi-question customer feedback forms to a single net promoter score (NPS) in a bid to change the way it interacts with its customers.
http://www.cio.in/feature/how-bmw-shifted-quantitative-qualitative-customer-feedback/
When it comes to marketing technology, 2017 was a year defined by big data. For both marketers and retailers, the most influential technologies available were those that used customer – and even employee – data to improve experiences and make marketing smarter, more streamlined, and ultimately a more profitable venture.
https://smartercx.com/will-2018-see-fall-big-data-rise-experience-analytics/
Calif.--(BUSINESS WIRE)--NetBase, a global leader in enterprise social analytics, today announced the availability of a comprehensive, cross-channel Customer Experience Analytics solution that combines Voice of the Customer (VoC) with social analytics. This out-of-the-box solution gives brands actionable business insight from customer feedback regardless of when it occurs. The NetBase VoC solution eliminates costly integration headaches by providing standardized analyses for customer feedback including automated sentiment, passion scoring, top conversation rankings, drivers of low and high ratings, and trending and geo location.
https://www.businesswire.com/news/home/20180627005952/en/NetBase-Launches-Cross-Channel-Customer-Experience-Analytics/
All the ways big data can help you reach and support more customers.
Big data is more than a buzzword – here’s how you can use it to improve the customer experience at your business.
It’s hard to read anything about business these days without being inundated with buzzwords and how business trends might influence your organization. Big data gets mentioned a lot in articles, but for good reason – it has the potential to be a powerful tool in your business at different levels. Here are some ways that big data analytics can help to improve the experience of your customers.
https://www.techfunnel.com/martech/how-big-data-analytics-can-improve-customer-experiences/
Each organization works with its own set of indefinite data and content that could be managed efficiently and productively as a valuable enterprise asset. The Enterprise Information Management (EIM) software can be explained as a set of business processes, disciplines and practices used to manage the information created from an organization’s data. It can best be described as a set of combined technologies and processes which help organizations progress on a larger scale.
https://martechseries.com/sales-marketing/why-companies-should-consider-investing-in-enterprise-information-management-eim-software/
The Worldwide Customer Experience Management Market — Global Business Prospect, Extensive Analysis, and Forecast 2017-2026 throughout the foreseen period and Customer Experience Management market report offers thorough research updates and information associated to bolster increases, demands, and opportunities over the globe.
https://thestockanalysis.com/global-customer-experience-management-market-status-and-prognosis-collaboration-and-acquisitions-research-forecast-to-2026/
A 360-degree customer journey is a set of ideas and methods meant to take you from vague promises of being “customer-centric” to a concrete process for measurably offering more value to customers. By better understanding individuals and groups of customers, you’ll find ways to make your products more useful and smooth out the buying process, building an engaged audience for your brand along the way.
https://mopinion.com/360-degree-customer-journey/
Are you a visual person? Looking for some deeper insights into what your visitors are doing on your website? Want to boost your conversions, but not sure where to start? A heatmapping tool might just be your answer! Heatmapping tools are great for tracking user behaviour patterns on specific pages of your website and are actually quite easy to use.
Read the article for more information.
https://mopinion.com/heatmapping-tools-you-might-want-to-try/
Customer experience (CX) is more important today than ever. Providing an exceptional customer experience consistently, though, is hard. Measuring customer experience and tying it to tangible business outcomes is harder still.
The first step in your journey to improve CX is to measure customer experience. While you will be familiar with widely known customer experience metrics such as Net Promoter Score (NPS)® or Customer Satisfaction (CSAT), how and when you calculate these metrics, as well as how they influence your actions, can have an big impact.
http://customerthink.com/measuring-customer-experience-beyond-nps/
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