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  1. If you have followed carefully throughout the previous instalments, by now, you would be able to create a good CRM strategy.

    You’ve learnt specific topics like e-commerce and handling conflict. And also, you’ve been told that if you want to be successful, your CRM initiative needs to keep moving forward. What’s now left are some how-to-do’s for sustaining your CRM effort.

    In this instalment, we’ll apply a process for assessing, aligning, and continually renewing your CRM strategy.
    http://www.dailymirror.lk/article/You-need-to-know-what-customers-really-want-to-create-ideal-customer-experience-154606.html/
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  2. Starting today, General Motors will let you buy coffee, order take-out food or make dinner reservations with the tap of your car's touchscreen.

    The service, called Marketplace, links drivers to popular vendors including Starbucks Corp., Dunkin’ Donuts Inc. and Applebee's. Using your established digital relationship with those brands, along with data collected from your car such as location or time of day, it can offer highly personalized experiences.
    https://www.forbes.com/sites/joannmuller/2017/12/05/your-car-knows-how-you-like-your-coffee-and-can-take-your-order-on-the-dashboard/#183cf4cf7b88/
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  3. “You’re a good old horse,” the cowboy drawls, “even though you’re not the fastest ride in the barn. And sometimes, though I hate to mention it, your gait can be uneven. And…”

    Finally, the horse has to interrupt: “Dude! I said feedbag, not feedback!”
    https://www.forbes.com/sites/micahsolomon/2016/04/04/your-companys-survival-depends-on-the-right-customer-experience-feedback-heres-how-to-get-it/#5be596637eef/
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Mopinion: The Leading Customer Experience Tool

Mopinion is a proud sponsor of Customer Experience News. The voice of the online customer is taking on an increasingly important role when it comes to improving websites and apps. So web analysts and digital marketeers are making more and more use of Customer Experience Tools in order to collect experience for the customer. Mopinion takes it one step further and offers a solution to analyse and visualise Customer Experience results from your websites and apps wherever you need them. The real challenge for companies is not about capturing Experience, it is about how to make sense of the data.