The irony of technology is that it’s often marketed as customer experience management, yet it inevitably creates its own set of customer experience snafus. Examples I’ve heard recently include: “You’ll have to log-in to our other site” or “That mobile app isn’t available for the type of account you have” or “That went to the fax machine at our national site”. Is it possible to prevent most of these customer experience hassles?
https://clearaction.com/solving-system-silos-customer-experience-excellence/
When budgeting for CX, a key question is how to determine the business value. Seventy-five percent of the marketing leaders responding in this year’s report said they had calculated the business impact of improving CX, a figure which had only been 48 percent two years ago.
To that aim, Gartner makes several recommendations. For instance, it suggests that organizations can employ customer data that shows the impact of satisfied customers, since customer satisfaction is the key goal of customer experience efforts.
http://clickz.com/spending-on-customer-experience-increases-as-its-impact-is-more-widely-recognized/259657/
Survey emails are one of the best ways to get customer information straight from the source. But times are changing, and getting your customer’s attention over email is difficult. 20 years ago, when the world was just discovering the email, there wasn’t a whole lot more to do than simply sending your email. These days, we get bombarded with so many messages it’s hard to keep up with everything or know what’s worth looking at in the first place. Quite simply, your customers are overwhelmed.
There are about 2.2 billion email users in the world and around 100 billion emails sent a day. The reality is that anyone you’re hoping to talk to has a ton of others also vying for their attention. There’s so much noise online it can be extremely difficult to get anyone’s attention. Even that of a current customer.
In this article, we cover 5 ways to improve your survey emails. With these tips you’ll be able to cut through the noise, gain more insight, connect deeper with your customers, and start down the path towards more loyal customers.
Read article.
http://www.customerexperienceupdate.com/?open-article-id=10496391&article-title=survey-emails--how-to-grab-your-customer-s-attention&blog-domain=getfeedback.com&blog-title=getfeedback/
Trends and developments are continuously sprouting up within Customer Experience (CX). In fact there are so many new trends that it can be hard to keep track. Previously we were just satisfied with having a customer-oriented approach, but nowadays we want to take this one step further…
https://mopinion.com/cx-top-5-youtube-videos/
As the final frontier in Star Trek, customer experience (CX) remains the ultimate lead to transformation that will propel us into the galaxy.
Corporate leaders expect chief marketing officers to have primary responsibility for growth strategies and revenue generation. CMOs need to find new routes to drive revenue. With various trends and outlined predictions for growth, one common thread is data. Data is now at the heart of customer experience, and companies are embracing advanced technology that helps them use data better.
http://www.marklives.com/2017/12/by-invitation-only-taking-customer-experience-to-the-next-level/
NICE Satmetrix is a leading global provider of experience management software for organisations who realise the importance of CX in the drive for success. With their flagship product NICE Satmetrix NPX, the company delivers a complete, powerful customer experience management solution that allows brands to tap into several layers of client feedback and analytics information.
https://www.uctoday.com/news/insights/talking-customer-experience-in-2018-with-nice-satmetrix/
Forget about Beyonce & Jay-Z, Kim & Kanye, or David & Victoria. There’s a new power couple in town. Mopinion is proud to announce the new and robust Tealium and Mopinion integration; a powerful alliance between tag management and customer feedback that combines precision targeting and smart data collection, giving users relevant and informative insights into the digital customer experience.
https://mopinion.com/tealium-and-mopinion-newest-data-power-couple/
A new report released today finds that technology is becoming an increasingly integral part of shopping and dining experiences for Americans, and in turn, technology successes and failures are seriously impacting whether consumers return to a store or restaurant.
https://www.businesswire.com/news/home/20180627005326/en/Tech-Savvy-Retail-Restaurants-Raising-Bar-Customer/
Face it. Even if you believe yourself to be the world’s most creative designer or developer, we’re all in need of some inspiration every now and then. We like to call this, ‘having a mindset for growth’. And one of the best places to find this inspiration as well as stay ahead of the latest trends and best practices in the user experience space is to consult expert opinions, which – you guessed it – are often found in articles on User Experience (UX) blogs.
http://mopinion.com/hottest-user-experience-ux-blogs/
I like to view customer experience as a combination of themes and capabilities that ensure the right product is designed for a problem, and the right set of integrated services are designed to support customers during various phases of solution ownership.
There are 14 common journeys I consider to be the starting point. Each of them have a predetermined map incorporating the objectives that a customer must reach each step of the way. This starting point ensures that no journey, or experiencer is overlooked.
http://customerthink.com/the-14-universal-journeys-of-customer-experience/
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