The future of customer experience is artificial intelligence. Artificial intelligence is popping up everywhere and changing how customers interact with brands. In fact, by 2025, an estimated 95% of customer interactions will be supported by AI technology.
From chatbots to automation, artificial intelligence helps brands learn more about their customers to enhance personalization. Here are just a few of the ways brands are leveraging artificial intelligence and machine learning to make customer experiences better:
https://www.forbes.com/sites/blakemorgan/2018/02/08/10-customer-experience-implementations-of-artificial-intelligence/#73cbf67c2721/
In-App & Web Notifications are increasingly being used by digital-first businesses as a means for boosting conversions or simply conveying an important message to their visitors (while they are active in-app or on the website). According to Localytics, In-App Messaging in particular is capable of boosting engagement by 3x! So to what can we attribute the success of in-app and web notifications? Easy. That would be their exceptional ability to deliver the right content to the right audience at the right time.
https://mopinion.com/10-tools-with-in-app-web-notifications/
In an ever-more-personalised retail world, where shopper loyalty is driven by the overall shopping journey, businesses big and small need to invest in a holistic customer experience strategy to keep up with customers’ interest. So what key elements should retailers consider when building a sensorial experience?
https://www.retailsector.co.uk/3044-3-ways-retailers-can-achieve-better-customer-experience/
In the age of the hyperconnected consumer, delivering a personalized experience is key. Columnist Andy Betts shares three ways to engage and resonate with your audience.
https://martechtoday.com/new-era-personalization-hyper-connected-customer-experience-209529/
Adobe and Econsultancy have released a new report that covers the key differences between Asia Pacific (APAC) marketers and their North American and European counterparts when it comes to adoption of artificial intelligence (AI) and investment in digital skills.
Notably, the report found that APAC marketers are focusing on making the experience as personalized and relevant as possible, while the main focus for North American and European respondents is on making the experience as valuable as possible.
https://www.enterpriseinnovation.net/article/apac-marketers-focused-personalized-relevant-customers-experience-1662569438/
We often talk about B2B customers as if they are totally different from their B2C counterparts, but that simply isn’t the case. Yes, business purchases are usually made with more research and discussion, and they’re higher budget — but they’re still made by people. Those people go home every day and morph into regular consumers, which means their expectations for B2B customer experience are based heavily on their B2C activities.
https://www.forbes.com/sites/forbescommunicationscouncil/2018/03/15/b2b-businesses-need-a-customer-experience-overhaul/#4de11bec2993/
Too many organisations are still suffering from a disjointed approach to customer experience as they look to digitise their businesses, OpenText’s CX expert claims.
The enterprise software company’s global principal evangelist of customer experience management, Roger Lee, said companies need to own the end-to-end journey in terms of digital experience if they have a hope of meeting customer expectations. He acknowledged digitising every aspect of a business, as well as harnessing the data that comes from it for customer gain, are imperatives if organisations want to survive over the next five years.
https://www.cmo.com.au/article/630526/building-robust-digital-customer-experience/
With each passing year, omnichannel customer service and personalised experiences have become the norm. Strategic partnerships with disruptors, like UberEATS, have become so ubiquitous that they're no longer considered innovative.
Companies must move beyond the idea that personalised content is enough, as personalised experiences offer so much more.
https://www.itweb.co.za/content/j5alr7QlPjnvpYQk/
Personalisation is a cornerstone of delivering relevant and real-time experiences to customer that count. In our latest Food for Thought series with leading marketers, we asked three brands: What does personalisation mean for your marketing mix and how does it drive better customer experience?
https://www.cmo.com.au/article/631127/how-aussie-brands-bringing-personalisation-into-cx/
Retailers and brands convened in New York City last week to experience the National Retail Federation’s Big Show, and once of the biggest topics on attendees’ minds was technology. From automation to personalization to social marketing, the growing importance of technology in the shopping experience was definitely top-of-mind for retailers and brands, including those in the food and beverage space.
Here’s a look at how four food and beverage brands are incorporating digital tools to improve the customer experience:
https://www.smartbrief.com/original/2018/01/how-food-beverage-brands-are-going-digital-improve-customer-experience/
Bookmarks on this page are managed by an admin user. 
