At first glance, the headline may make you want to turn away. You’re already thinking: “I handle and treat customer complaints well and effectively. Why read another post on improving customer experience?”
You’re entitled to your assertion of course, but that doesn’t make it right. In fact, it’s more likely that your customers do not agree with you. According to Bain, 80% of companies say they deliver superior customer service, but only 8% of people think these companies deliver superior customer service. Consider some simple reasons why your customers may feel your your brand’s customer experience should improve.
https://customerthink.com/3-reasons-why-customer-experience-in-your-ecommerce-business-is-terrible/
Retailers know very well that this is the time of year to roll up their sleeves, get out of their comfort zone, and start thinking strategically about how to make the most of the upcoming holiday shopping season. But if you're looking to evaluate how well your business is capitalizing on this season, the real test will only come next year — when you start to see whether your 2017 holiday sales have brought in customers who are sticking around.
https://www.retailcustomerexperience.com/blogs/holiday-season-is-coming-want-a-second-date-with-your-customers/
Comcast is the poster boy for poor customer experience. Most of these complaints have to do with negative touch points, such as reps who change customers’ names to insults or loyalty reps who won’t let a customer cancel. Customer service or experience ratings firms, such as the Temkin Group, Forrester, or ACSI consistently rank them low. As a result, last year they were rated “America’s most-hated company.”
http://customerthink.com/comcast-is-trying-but-they-still-dont-understand-what-cx-really-is/
Customer expectations are rising much faster than organizations’ capacity to meet those expectations.
The customer has awoken. For decades they have been comatose, anaesthetised by clever advertising and marketing aimed at pulling their emotional strings and directing them to buy substandard products and services at inflated prices.
https://www.cmswire.com/customer-experience/customer-experience-continues-to-get-worse/
Customer experience has been steadily evolving over the past decade, as new technologies come online and businesses try to provide a better service to customers in the most efficient way possible. AI has been seen as pivotal in this journey, driving more intelligent call handling and streamlining processes through automation.
To discuss this issue further, TechRadar Pro spoke to Craig Palmer, Director of Customer Experience Transformation EMEA from Verizon in our latest Q&A to find out how AI is impacting the modern contact centre environment and to identify what the core benefits and potential pitfalls are.
https://www.techradar.com/news/customer-experience-in-an-ai-world/
Using social media to deliver great customer service is no longer an option — it’s a must. Twitter reports that customer service interactions on social have jumped 250 percent in the past two years. Two-thirds of consumers are already using Twitter or Facebook for customer service. By 2020, Gartner predicts that 90 percent of brands will rely on social media in some capacity to manage their customer experience (CX) efforts.
https://marketingland.com/reminder-customer-experience-age-social-media-228945/
Customer experience is one of the hottest buzzwords in business these days. Companies are pouring more resources than ever before into building a strong customer experience, and many expect to soon compete on experience more than price or quality. Today increasingly we’re seeing research that companies that invest in customer experience boast a higher stock price. In fact according to a portfolio of publicly traded companies drawn from the top 20% of brands in Forrester’s Customer Experience Index – these companies that invest in customer experience had higher stock price growth and higher total returns than a similar portfolio of companies drawn from the bottom 20% of brands.
https://www.forbes.com/sites/blakemorgan/2018/03/05/customer-experience-vs-customer-service-vs-customer-care/#5731143d4167/
Customer service vs customer experience—in today’s customer-centric business environment, one thing is clear. Customer expectations are on the rise, and there’s an increasing demand on brands to deliver at every level of the organization. One important component of delivering a winning CX is navigating the difference between the customer experience and customer service. Here’s a quick introduction.
https://smartercx.com/customer-service-vs-customer-experience-whats-the-difference/
In fact, according to Forrester’s recently released U.S. CX Index, customer experience quality worsened across the board between 2016 and 2017, with brands losing an average of five points. Temkin Group has reported similar declines in its annual CX ratings. But businesses are investing more than ever in customer experience improvement efforts. So what’s going on? Why do ratings continue to drop?
https://www.mediapost.com/publications/article/310701/declining-customer-experience-is-great-for-your-bu.html/
Consumers want personalized experiences and today’s competitive brands are scrambling to deliver. They’re tapping artificial intelligence (AI) capabilities for data-driven insights to improve customer interactions. But it’s not just about tech; the ability to deliver a seamless customer journey depends on a more personal connection. Consider calling a customer service line for help with an important lost package—no robot can replace an agent’s empathy in that stressful situation. Striking the balance between technology-based efficiencies and the human element is tricky , and many organizations struggle to get it right.
https://www.martechadvisor.com/articles/customer-experience/empowering-employees-to-provide-a-superior-customer-experience-in-2018/
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