Survey emails are one of the best ways to get customer information straight from the source. But times are changing, and getting your customers attention over email is difficult. 20 years ago, when the world was just discovering the email, there wasnt a whole lot more to do than simply sending your email. These days, we get bombarded with so many messages its hard to keep up with everything or know whats worth looking at in the first place. Quite simply, your customers are overwhelmed.
There are about 2.2 billion email users in the world and around 100 billion emails sent a day. The reality is that anyone youre hoping to talk to has a ton of others also vying for their attention. Theres so much noise online it can be extremely difficult to get anyones attention. Even that of a current customer.
In this article, we cover 5 ways to improve your survey emails. With these tips youll be able to cut through the noise, gain more insight, connect deeper with your customers, and start down the path towards more loyal customers.
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